We needed to encourage people to do their own fundraising. So we created a campaign and fundraising materials showing our supporters that there’s a fundraising activity for everyone. To inject some childlike fun into the campaign we came up with a list of playful onomatopoeia words, as well as wide-ranging photography that showcased every possible activity. We topped it off with a punchy tagline 'Whatever you do, do it for the NSPCC' – encouraging people to really go for it.
