The NSPCC teamed up with Vroom to create some fun and easy tips that parents can use to help build their baby’s brain. To bring these tips to life we created an engaging look and feel, as well as resources to help bring these tips to local communities. To help expand Look Say Sing Play, this campaign was translated into Urdu, Bengali and Mandarin. We also created videos that represented a diverse array of parents and families – showing everyone that these tips are for them.